As the traditional family make up is no longer the only law of the land, and alternative family formations are more and more common, it becomes naturally necessarily to think outside of the box.
We have for a long time been aware of the surrogate mothers. However, now that same sex unions are become recognized, lesbian couples also need facilitating with procreating a family.
Many would prefer a personal touch as in a home insemination donation in-lieu of sperm banks. It is an easier and less burdensome process for males provided that all legal implications have been ironed out.